Responsibilities:

• To plan and execute various SEO strategies according to the trends and to make the company site on the top of the SERP for various intent keywords.
• Develop optimization strategies that increase the company’s search engine results rankings.
• Conduct Keyword research to guide the content team.
• Identify Content gap analysis and keyword gap analysis to achieve marketing goals.
• Coming up with new ideas, leading brainstorms, and staying organized.
• Set measurable goals that demonstrate improvement in marketing efforts.

Requirements:

• 5+ years’ experience in SEO.
• Optimize website content and landing pages.
• Develop and implement link building strategy to build a strong backlink profile to the website.
• A curious mind that drives you to understand Google’s algorithms and predict what changes might be coming Technical Skill.
• In-depth knowledge in website analytics tools (e.g., Google Analytics, Google Tag Manager, Google Trends, Google Search Console).
• Experience with A/B and multivariate experiments.
• Good oral and written communication.

Technical skills:

SEO, B2B, IT services, website analytics tools, Google’s algorithms.