Job Description :

• Digital Marketing manager will be responsible for both SEO and SEM activities across all LOBs.
• S/he will mentor SEO and SEM team members to bring the best out of them.
• Digital Marketing Manager will play a key role in overall Marketing revenue generation target.
• In-depth understanding of Google and Bing SEO workings and PPC.
• Hands on B2B IT Services experience in SEO and SEM.
• Expert knowledge in website analytics tools (e.g., Google Analytics, Google Tag Manager, Google Trends, Google Search Console)
• Experience with A/B and multivariate experiments
• Clear idea on relationship among cost per click, cost per lead, and cost per customer acquisition in the B2B IT Services environment.

Responsibilities:

• Develop SEO and SEM strategies for each LOB
• Identify and meet the key KPIs for SEO and SEM for each individual LOB.
• Execute and track progress of SEO and SEM activities with the help of the team.
• Coach SEO and SEM team members for the current best practices and staying in sync with Google and Bing search algorithms.
• Develop and present executive reports and dashboards.

Technical Skills:

SEO, Google and Bing AD, B2B IT Services experience in SEO and SEM, Team Handling.