Job Description :

• Develop and execute annual content marketing plan across all LOB.
• Mentor content writers for their respective role and responsibilities in their LOB.
• Contribute to overall marketing revenue pipeline.
• Ability to co-ordinate with the content writers’ team and deliver the quality deliverables on time.
• Good understanding of the B2B IT Services/Product landscape.
• First level understanding of secondary research techniques used to develop content.
• Expert level understanding of English grammar, usage, and nuances.
• Practical experience of overall content management life cycle.

Responsibilities:

• Strategize and execute content calendar with the help of the content Marketing team.
• Coach content writers for the best practices on how to effectively write marketing collateral.
• Copy edit marketing content such as website, landing pages, blogs, ad copies, flyers, marketing mailers, and presentations.
• Develop writing style guides for all marketing collateral.
• Identify content across awareness, consideration, and conversion stages of customer life cycle.

Technical Skills:

Content Writing in B2B IT services, Team Handling , Mentoring Team/ Understanding IT technologies