Speed Up the Path to Ecommerce Profitability- The Importance of iPaaS in the Retail Industry

24 November 2020

Consumers prefer digital channels to make purchases. Ecommerce is no longer an ancillary service for retailers but an important channel that cannot be ignored.

With an estimate of more than 80% of shoppers purchasing online every month, purchases via e-commerce channels are expected to grow from 9% to 14% of all US retail sales by 2021. With the tremendous rise in numbers, retailers have been introduced to many applications to accelerate their e-commerce journey. Though these applications support them to reach their objective and grow, retailers often end up with data siloes across disparate systems. This hampers the retailers’ ability to track all data in real-time to make informed business decisions that can ultimately affect revenue. Opting for an integration solution could be the best option for retailers in this case.

Application integration enables the existing data to flow between applications by supplying different interfaces for managing different data flow that helps you optimize business processes, and streamline your operations to deliver a first-class customer experience. Using a cloud-based integration solution is considered a key tool to take advantage of the tremendous digital growth.

What is Integration Platform as a Service (iPaaS) and why is it important?

Integration Platform as a Service (iPaaS) is a cloud-based integration solution. It is not just a simple integration solution; it is a suite of cloud services that enables connecting any combination of on-premises and cloud applications or data within individuals or across multiple organizations.

Let’s talk about how iPaaS is helping businesses achieve digital transformation, irrespective of the type or line of business.

  • It simplifies the connections between numerous on-premise and cloud applications used for various operations in an organization without highly relying on the IT team.
  • Helps synchronize data across any applications or systems using a variety of protocols (REST/JSON API, XML, HTTP, FTP, EDI SQL)
  • Allows automating processes with the ability to add rules to trigger certain actions based on data from other applications
  • iPaaS makes integrations reliable; if an Internet connection or application goes down, the data is automatically sent to the right applications as soon as the connection resumes
  • It also aids in reducing costs, improving speed and efficiency. Apart from all these, iPaaS can be a vital hybrid integration component.
  • It offers a flexible integration platform that supports all types of integrations, including API, XML, HTTP, FTP file, SQL, EDI, and many other formats.
  • iPaaS integration is cloud-based so it can be accessed from anywhere with an active internet connection.
  • iPaaS holds a multi-tenant architecture that makes multiple tenants scale easily to meet high-volume data-integration demands as the business grows.

These are some of the key features and characteristics of iPaaS; here is how it will help you future-proof and reinvent your retail business.

Reinvent Retail Industry with iPaaS – Ecommerce Integration Solution

  • Seamlessly integrate data from disparate systems. 

Retailers use multiple systems to manage, track, invoice, and ship orders. When the systems and applications are not integrated to function together, it attracts a massive manual workload for even the simplest of tasks. These cumbersome manual processes require much effort and time to perform routine tasks. This is where an iPaaS shines. iPaaS integration platform provides data, process, and application integrations that easily connect web stores, marketplaces, ERP, CRM, and any other systems and automate data sharing between systems to provide the required information accurately.

  • Speed up the integration processes

iPaaS integration platforms are much faster and a reliable option for connecting multiple systems vs. custom-built or point-to-point integrations. Furthermore, it supports any type of data flow, whether they’re API-driven, a CSV file dropped on FTP sites, or EDI. iPaaS integrations can be easily customized for individual business needs.

  • Easily monitor and react to integration issues beforehand

iPaaS integrations are easy to monitor throughout. By providing visibility into the integration, retailers can quickly view and troubleshoot errors beforehand. iPaaS makes e-commerce integration monitoring easy, with a dashboard that provides visibility to view, prioritize, and troubleshoot errors. It comes with easy-to-read dashboards that provide clear information, allowing users to determine if an error is business-critical quickly. By determining so, it enables the decision-makers to prioritize the most important issues and address them immediately.

  • Customized integration for your business needs

The traditional integration is built to meet a company’s specific business needs at a specific time. But, as the business needs to change, the integrations need to be re-engineered with coding changes. That is why the best option is the Integration platform-as-a-service. Customized ecommerce integrations are another option for integrating systems with iPaaS. Unlike the traditional integration solutions, iPaaS does not require an upfront cost and offers the flexibility to adapt to changing business requirements.

  • Simplify your backend system management

Enterprise Resource Planning (ERP) and e-commerce integration are essential for retail success. iPaaS facilitates real-time integration that makes it faster than any legacy options for maintaining seamless backend information flows to meet customer demand efficiently. iPaaS simplifies backend system management, facilitating the development of centralized retail applications that make e-commerce and ERP management easier.

  • Improved visibility to enhance customer experience

For retailers, data sharing is the foundation of delivering an exceptional customer experience. E-commerce integrations help by connecting web shops, logistics, warehouses, and payment systems help retailers to streamline and automate order processes with the ability to track shipments and deliveries in real-time or optimize your inventory. Ecommerce integration offers better visibility into your processes and enables you to share data and consolidate everything in a single platform regardless of the format. With it, you will be able to improve your operations for improved efficiency, provide exceptional service, and enhance the customer experience.

Embracing iPaaS for Ecommerce integration – the retail future

In this article, we have seen why iPaaS could be the best Ecommerce integration solution for retailers. While many features and benefits of iPaaS prove it to be the best integration solution for retailers than any legacy integration methodologies, deploying iPaaS can be complicated. But don’t worry; there is a workable solution for embracing iPaaS for your Ecommerce integration. We can help you explore more about iPaaS solutions and e-commerce integrations and how it can be tailor-made to fit your business needs. If you want to transform your business by reaping the benefits of the feature-rich cloud-based integration solution, talk to us.

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